Vista Outdoor Inc has just announced a “strategic business transformation plan” that includes seeking buyers for popular bike brands Bell, Giro, and Blackburn.
The move comes just over two months after the company came under severe scrutiny in the bike and outdoor industries for its financial support of the National Rifle Association and its distribution of assault-style weapons.
Advertisement
Portland bike shops were among the first in the country to announce outright boycotts of the brands due to their connection with Vista Outdoor. “We will not buy products from Bell, Giro, and Blackburn,” Sellwood Cycle Repair owner Erik Tonkin told us back in February. Tonkin said one outcome he hoped for was for the brands to be sold by Vista.
In their statement today, Vista doesn’t mention anything about the boycott or the NRA flap at all. “The plan is a result of a comprehensive strategic review, which began in November 2017.
Read more from the outdoor industry outlet SNews.
— Jonathan Maus: (503) 706-8804, @jonathan_maus on Twitter and jonathan@bikeportland.org
Never miss a story. Sign-up for the daily BP Headlines email.
BikePortland needs your support.
The post Vista Outdoor will look to sell off Bell, Giro, Blackburn appeared first on BikePortland.org.
from BikePortland.org https://ift.tt/2Ksl0Mj
No comments:
Post a Comment